We strive to ensure people have the opportunity to grow & feel valued when they work with us.

The majority of Craigmore operations are in rural areas where primary industries play a significant role in local economies. By creating employment opportunities, we are helping to bring new families into under-invested rural communities, as well as bringing new people into primary industries. We invest in people through upskilling and training to set them up for success now and in the future.


Direct employees with many more contractors, casual and seasonal workers


Percentage of employees in full-time employment


Sponsored community activities in 2022/23


Notifiable incidents

Health, Safety & Wellbeing

Everyone home safe every day

The health, safety and wellbeing of our teams is a core value of our business. We recognise our people, both employees and contractors, face day-to-day, sector-specific risks when working in our business. Craigmore promotes the use of best-practice health and safety protocols to protect the physical safety and mental well-being of our people and those who work with us.

We are creating a culture of safety across our business, ensuring every person receives the tools to work safely; the training they need to understand the risks they may face; and the instructions on the steps they need to take to keep themselves and others safe.

Core focus areas continue to be the management of critical health and safety risks, building company-wide capability and confidence, partnering with contractors, and focused reporting. Our critical risk focus during this year has been on vehicle safety, machine safety, working at height, working in confined spaces and hazardous substances management.

People & Communities

Growing the field

Craigmore aims to be a transformational employer in rural New Zealand.

We believe that there is a better way to employ people in our rural communities. Employment can be inaccessible to some people due to seasonality, split shifts, long hours and physical requirements. Through the adoption of new technology and new ways of thinking, we believe that we can make careers in the sectors in which we operate – farming, horticulture and forestry – more accessible, flexible and appealing.

Our aspirations for future employment includes job sharing options, flexible working hours, inhouse/specialist training programmes, living wages, permanent contracts and values-based employment with all our people. But we are not limited to just these ways of work – our conversations will evolve as innovations are implemented and industry cultures change.

Community Engagement

Growing our rural communities

Key to Craigmore is the connections we have with the local communities we operate in. Because all our properties are locally managed it means we are part of the community and it’s important to us to build confidence in rural New Zealand.

Community goes to the heart of our values and the reinvigoration of rural communities is a key pillar in our strategy. Getting involved or giving back is second nature for our teams – so you’ll see us at your local sport club, school or community activity giving our time or sponsorship.

We know that when our businesses flourish, it helps our communities flourish; and when our communities flourish, it helps our business.