Horticulture New Zealand has welcomed Kirsti Lovie as its new associate director.

Kirsti is set to bring a whole lot of passion and experience to the table, with deep roots in the industry. As Craigmore’s Business Performance and Sustainability Manager in the Farming team, she plays a key role in helping the business to grow responsibly and efficiently. She also helps her partner on his mixed arable and vegetable farm, so she knows the ins and outs of both hands-on growing and big-picture strategy.

She’s also no stranger to leadership holding multiple advisory group positions across the primary sector. Right now, she’s part of the Farmlands Advanced Directors course, and stepping into the associate director role is the perfect next move.

“I’m really excited to be joining the Horticulture NZ board,” says Kirsti. “Horticulture has been a large part of my development and provided my family with exciting opportunities so I’m keen to give back — to learn, contribute, and help grow a strong, sustainable future for our sector.”

The associate director role is all about developing future leaders. It gives rising stars like Kirsti a chance to gain real boardroom experience, contribute to national strategy, and be mentored by seasoned directors.

Horticulture NZ board chair Bernadine Guilleux says Kirsti’s appointment is part of a bigger vision to build a pipeline of leaders who are grounded in the land and ready to take horticulture forward.

“Kirsti brings a great mix of grower insight, sharp thinking, and a real drive to lead. We’re thrilled to have her on board.”

Kirsti’s term runs from July 2025 to December 2026 — and it’s clear she’s ready to make a difference.

Published: 27 June 2025